e-media bloc is a collaborative alliance of senior Internet strategists, marketers, writers, designers and developers.

We come together as needed to help

clients put the Internet to work.

Each "blochead" is a principal in his

or her own firm. So when you call on
e-media, you'll get a team of specialists with real-world work and business experience.

• Online Marketing

  Online Marketing

  From strong search marketing programs to effective email campaigns … sound social media plans to ties-ins with direct mail campaigns … e-media bloc’s team of seasoned marketers will help you pull all your marketing efforts together.
  
  We’ve helped agencies—and brands like Peruvian Connection, Russell Stover Candies and Harvey’s Groves—to identify and engage third-party vendors and lead integration teams ... perform competitive analyses and audit existing programs ... create content plans and oversee development ... strategize, design and execute campaigns from start to finish.
  
  Need a hand with your online marketing efforts? Contact Margaret Lawlor, 913-488-0508.
• Ecommerce

  Ecommerce
  Strategy & Execution

  Running a successful ecommerce site is a lot of work. You need a site that’s user-friendly. Someone has to write effective copy; someone else needs to create great images, and it all has to be search- AND consumer-friendly. Your site may need to integrate with existing systems to manage inventory or fulfillment. Somebody needs to make day-to-day (or hour-to-hour or week-to-week) updates. You need to watch what's happening, make changes based on data, and measure results.
  
  Simply put, ecommerce sites are never done.
  
  e-media can bring a team of seasoned ecommerce professionals to your table. To learn more, call Margaret Lawlor at 913-488-0508.
• Visual Design

  Visual Design

  Yes, first impressions are important. But online, great design is much more than creating eye-popping images or ooh-ah animations.
  
  From ecommerce sites to banner ads, on-site promos to B2C and B2B emails, e-media’s designers create visuals that are intuitive and inspiring. Designers focus on site organization and navigation, because ease of use is critical. Our creative team understands how humans read and work online, so they follow best practices for on-screen design. They design sites that are easy to code, something lots of artists just don’t get. And yeah, e-media's designs look great.
  
  Need help with visual design on your next project? Call Margaret Lawlor at 913-488-0508.
• Content Development

  Content Development

  Good web content is half art, half science. Copy must engage readers AND be search-friendly; it needs to include important keywords and phrases without sounding like it was written by a robot.
  
  e-media writes (or re-writes) for the way we humans read online. Search marketing agencies and clients like Russell Stover Candies, Harvey’s Groves and Peruvian Connection look to e-media for great content in emails, pay-per-click ads, custom landing pages, articles, product content, social media posts, on-site banners and more.
  
  Could you use some help with content? Contact Margaret Lawlor at 913-488-0508.
• Systems Integration

  Systems Integration

  Interactive websites rarely stand on their own. The best sites work and play well with existing systems and third-party applications.
  
  From writing web services for a leading rental car chain so new touchscreen kiosks could talk with older back office systems, to integrating MyBuys and BazaarVoice for Peruvian Connection, to connecting B2C and B2C ecommerce sites to MarketLive, Baan, JDA’s WinDSS and ArrowEye for Russell Stover Candies—e-media's nerds can do it all. They speak lots of languages, write rock-solid code and documentation, and excel at getting projects done on time and on budget.
  
  To learn more about e-media’s programming capabilities, call Margaret Lawlor, 913-488-0508.
• Analytics

  Analytics

  Reports. Everybody wants them, few people review them. And only a VERY few actually use them to help make decisions. Measurement is everything in marketing.
  
  If you don’t track how well emails are working ... where you are in search results rankings ... which ad resulted in the most leads ... which online promotion netted the highest returns ... whether your search budget is where it needs to be ... don’t worry. You’re not alone. Lots of businesses spend money on marketing initiatives, then never look to see what actually works (and what doesn’t).
  
  e-media can help make sure your online business is on track. To learn more, contact Margaret Lawlor at 913-488-0508.